This moodboard I have created is one for my magazine, but also slightly based on Vibe magazine, since I want them to appeal to roughly the same audience. I got this quote directly from Vibe's website: "The new Vibe is the premier destination for urban music, entertainment, culture and lifestyle for the aspirational 18-34 year old."
The items/people on the moodboard represent what these people are likely to enjoy, like, eat, play etc. Since it is aimed a a young age group (And my magazine may have a slightly younger target audience, perhaps 15-30) I have things like video games, and food like Mcdonalds, as younger people so do enjoy these things more than older age groups. I have a picture of Usher and Eminem to represent the kind of music my readers would like, to represent that my magazine is aimed more towards Males, and also to represent that my magazine is aimed at and black and white people, not just black people who are usually associated with this type of music.
My target audience in terms of class will be B,C1,C2, as it says on my moodboard. Those who are middle class may be to afford some of the things that the C1/C2 are aspiring to get, but they will all want roughly the same things that the moodbaord suggests. For example, the B class readers may be able to afford the designer clothes on the Moodbaord, but the C2 class may not - but the C2 class would still want them, which is what the readers would have in common regardless of class.
Demographics:
Band: B,C1,C2
Age: 15-30
Mainly Male Readership: 90% male, 10% female
Single 65%, Living with partner 25%, married 10%
Students/graduates/Young Single Men
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