Monday, 18 October 2010

How does your media product represent particular social groups?

Here I have chosen an image from my feature article, and the front cover of the Vibe Magazine which I have been analysing. One major difference (Which may not seem Important) is skin colour. Vibe is aimed at a black audience, but my magazine is not aimed at any race specifically. Both images show the subjects in an urban area, with a shot of their whole body, and also with a serious glance. They differ in the way in which they look, but this is because of the different parts of the magazines in which they belong.

On the vibe front cover, Usher is dressed to suit his surroundings, but the aspirers will still notice his watch and sunglasses, which no doubt will be expensive. In my shot, you can see the subject is well dressed -not at all "Chavy," but certainly dressed in a way which my audience will - white trainers, nice jeans, and showing off their belt. His designer T-shirt also attracts the aspiring audience. I feel that my image defiantly re-enforces certain stereotypes of my audience (Being a young person, urban background) rather than challenge them, and this is defiantly what I want, since my image does not paint them in a negative light like the media usually would.

My magazine is defiantly of a "Pro-Consumerist" stance, mainly due to the target audience being mainly aspirers. My magazine (Like most magazines) will rely on advertising as a form of income anyway, but since my audience are aspirers, they will be very interested in what is advertised in my magazine, such as clothes, grooming products, cars and technology. The adverts will usually be items that are slightly above what my audience can realisticly afford - it will be Items that they save up for as buy as a one off. In fact, it effectively suits my audience to have adverts like this in my magazine - while most people are annoyed by adverts, my target audience will probably enjoy looking at the adverts, most likely wishing that they owned whatever is advertised.

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